Marketing and Advertising Policy

IMPORTANT NOTICE

Marketing and Advertising @ BLOCK7 Limited

Last revised January 2022

 

1. Introuction and Definitions

This BLOCK7 Marketing and Advertising Policy (also referred to as the “MA Policy”) Informs consumers (“You”) on the collection, use, and sharing and selling (collectively referred to “Processing” or “Process” or “Processed”) of information about You in connection with Our provision of BLOCK7’s marketing and advertising services designed to help Our Customers’ and Partners’ online and offline marketing activities (“BLOCK7’s Advertising”) to market products and services to You based on Your interests.

For detailed information regarding Your privacy rights, and what categories of Information About You is Processed and stored in relation to these Processing activities please reference Our

Privacy statement https:// www.block7.co.uk/privacy/privacy-statement ,

Our GDPR Statement https://www.block7.co.uk/privacy/gdpr-statement

Our General Privacy Policy https://www.block7.co.uk/privacy/general-privacy-policy

Our Services Privacy Policy https://www.block7.co.uk/privacy/services-privacy-policy

Our Cookie Policy https://www.block7.co.uk/privacy/cookie-policy

Our privacy policies and procedures listed above do not apply to first-party information collected about You by BLOCK7 Customers. Our Customers are responsible for their own Personal Information collection practices or their use of their Personal Information for marketing and other purposes, including when they use BLOCK7’s Advertising to send to You online. Please consult that company if You have any further questions about its use of information about You.

In this MA Policy references to Our users and consumers (“You” ) include individuals who visit (“Visitors”) the Site; and (b) individuals who sign up (“Customers”); and (c) (“Users”) to use Our website (“Site”); and (d) the related applications, products, and services ( “Subscription Services and/or Offerings”); and (e) individuals who register to attend (“Attendees”) online demos, seminars, or corporate events.

By visiting the Site and/or using the Subscription Services and/or Offerings provided on the Site, You are consenting to the marketing and advertising practices described in this MA Policy.

In this MA Policy references to (“We,” “Us,” “Our” or “BLOCK7”) are references to BLOCK7 Limited in connection with Your use of BLOCK7’s Site, mobile applications, and social media pages that link to Our privacy policies and procedures, Your interactions with BLOCK7 during in-person at BLOCK7 facilities and off-site meeting rooms or at BLOCK7 events, and in the context of other online or offline sales and marketing activities.

For the purposes of this MA Policy (“You” or “Your”) Personal Data may be collected, used, shared, and Processed by different BLOCK7 lines of business according to Our relevant privacy statement, policies and procedures found on Our Site.

As used in this MA Policy, (“Personal Information” or “Personal Data”) means information that relates to an identified individual or to an identifiable individual. Personal Information is also referred to as (“Information About You”)

2. Updates

This MA Policy was last updated on the Last Revised date at the top of this policy. However, this policy can change over time, for example to comply with legal requirements or to meet changing business needs. The most up-to-date version can be found on Our Site. In case there is an important change that We want to highlight to You, We will also inform You in another appropriate way (for example via a pop-up notice or statement of changes on Our Site).

When We update this policy, We will amend the revision date at the top of this page. The modified or amended policy will apply from that date. We encourage You to review this policy periodically to remain informed about how We are Processing Your Personal Information.

3. Our Commitment

BLOCK7 Limited is committed to the responsible marketing and advertising of Our products and services. Our focus is always to align Our commercial practices with Our sustainability goals, Our business goals, and Our values and ensure that these always align with (a) current UK legal governance regulations; and (b) Consumer Protection from Unfair Trading Regulations published by the Office of Fair Trading (“OFT”) which has been adopted by the Competitive Marketing Authority (“CMA”) Board; and (c) set exacting standards for all employees, vendors, temporary employees, contractors, and channel Partners and We make every effort to ensure that all parties have current and accurate information about Our products and services; and (d) require all work products to uphold Our moral and ethical standards; and (e) work that conceals or exaggerates particulars about Our own products and services or that misleads or disinforms Customers about Our competitors is unacceptable; and (f) endeavour to enforce and uphold Our core principles of sustainability and social responsibility.

Whenever We create marketing and advertising campaigns for BLOCK7’s corporate branding, We will:

3.1 use all Our endeavours to make sure all information We use about Our products and services is truthful, accurate and transparent; and

3.2 require all Our tools and tactics to be fair and responsible; and

3.3 strictly adhere to own corporate ethical standards to guide the Processing from concept to execution; and

3.4 strictly follow all legal compliance and regulations according to “The Business Protection from Misleading Marketing Regulations 2008’ which can be found on the https://www.gov.uk/marketing-advertising-law; and

3.5 apply Our standards of ethics, tools, and tactics to related marketing and advertising campaigns; and

3.6 respect Consumer rights, ensuring content is factual and avoid making false claims about competitors’ products or services; and

3.7 help ensure accurate, transparent, and ethical marketing and advertising content; and

3.8 plan and prepare every detail of activities, events and programs conceived to promote social responsibility; and

3.9 present positive messages about public welfare and responsibility in events and marketing campaigns; and

We will not

3.10 overlook needs, sensitives, or cultural differences; and

3.11 including false or deceptive messages leaving out vital information; or

3.12 use aggressive sales techniques.

 

4. Obligations

 

All Our employees and those who interact with BLOCK7 for business purposes, such as vendors and channel partners, their employees, temporary employees, and work-related partners are expected to comply with this MA Policy and related management protocols.

If a BLOCK7 employee violates this policy, the company reserves the right to identify the correction, reprimand or implement any penalty needed, if any.

5. Personal Data We collect through Marketing Activities

When You visit Our Site, We store certain information about Your browser, the operating system, and Your IP address. If You interact with Our marketing activities by submitting a registration form for an event, requesting information about goods and services, completing a questionnaire, participating in a contest, or engaging with Us in similar sales and marketing activities, such Process will collect the information You provide, which may consist of Your first and last name, email addresses, telephone numbers, location (country, state/province, city), company name, job title/role, department and function, current relationship to BLOCK7, and Your company’s industry. If You provide a credit card number or bank details to order goods or services from BLOCK7, then Our payment provisioner system will collect this information to Process Your payment for the requested goods or services.

6. How We collect this Personal Data  

We collect and Process Personal Data in a variety of ways to conduct Our marketing activities to get a holistic and accurate view of the markets, understand consumer behaviour and properly identify issues, trends, and risks, We collect Personal Data from third parties as well as from individuals directly.

Below are examples of how and from where We collect Personal Data for advertising and marketing purpose:

6.1 questionnaires and surveys issued to targeted individuals by Us and by Our third-party research providers; and

6.2 published advertising and consultation (examples: case studies; magazines; books; brochures; flyers, etc.); and

6.3 digital advertising (examples: websites; video sharing/streaming platforms; corporate videos; product placement, etc.); and

6.4 social media analytics tools which gather information from more than 20,000 data sources (examples: LinkedIn, Instagram, Google, Facebook, LinkedIn, Twitter, blogs and forums and various mainstream media) to analyse real-time consumer opinions; and

6.5 earned Media (examples: accreditations, testimonials; media outlets authored articles or producing video content etc when We do something newsworthy or releases a notable new product); and

6.6 Our owned channels (examples: website, blogs, eBooks; newsletters; member programs, etc.); and

6.7 data extracted from Our in-house systems and Subscription Services and/or Offerings which hold information collected by Us from Our Customer and individuals during Our authorisation Process; and

6.8 data provided by Our third-party channel partners; and

6.9 ad hoc requests for data from regulated agencies and individuals; and

6.10 due diligence checks on regulated individuals and firms and other organisations across various relevant third-party databases; and

6.11 data gathered from publicly available websites, including using automated tools (e.g., web scraping).

7. Processing Personal Data

Information About You may be collected, used, shared, and Processed by different BLOCK7 lines of business according to Our policies and procedures stated on Our Site see listed in section 1 of this policy.

We collect and Process information about You and/or Your business to enable Us, and other members of the BLOCK7 network such as Our partner network or Our technology network to:

7.1 provide Our Subscription Services and/or Offerings to You or Our Customers; and

7.2 to enable Us to provide You with information that We think may be of interest to You; and

7.3 to meet Our legal or regulatory obligations; and

7.4 strive to improve Our Subscription Services and/or Offerings and this extends to the data security We offer Our growing Customer and user base;

7.5 identify areas of concern, inform Our strategic thinking as a provisioner to a regulated market and help Us decide if We need to implement new rules, change existing rules, or publish guidance whilst managing and prioritise decision making within Our product development in a way which reacts appropriately to emerging risks and trends

7.6 build strong relationships with consumer groups, the industry, media, and stakeholders to reflect Our accountability and governance compliance , enrich Our insight, enhance are credibility and maximise Our usefulness to Our Customers and user base.

7.7 Kindly note that You can order goods or services without providing a consent into BLOCK7’s further marketing operations.

 

8. Processing Based On Consent

In the following cases, We Process Your Personal Data

8.1 Prior Consent

If Your prior consent has been provided or implied by contract, legal obligations, vital interests of the data subject, public interest, and legitimate interest as stated in Article 6(1) General Data Protection Regulations (GDPR).

8.2 News about BLOCK7’s Subscription Services and/or Offerings

Subject to a respective provision and Your consent, BLOCK7 may use Your name, email and postal address, telephone number, job title and basic information about Your employer (name, address, and industry) as well as an interaction profile based on prior interactions with BLOCK7 (prior purchases, participation in webinars, seminars, or events or the use of (web) services – further details on this topic can be found in the Cookie Statement displayed on Our Site) in order to keep You up to date on the latest product announcements, software updates, software upgrades, special offers, and other information about BLOCK7’s Subscription Services and/or Offerings (including marketing-related communications) as well as events of BLOCK7 and in order to display relevant content on Our websites. In connection with these marketing-related activities, BLOCK7 may provide a hashed user ID to third party operated social networks or other web offerings (such as Twitter, LinkedIn, Facebook, Instagram, or Google) where this information is then matched against the social networks’ data or the web offerings’ own data bases to display to You more relevant information.\

8.3 Creating User Profiles

BLOCK7 offers You the option to use its web offerings including forums, blogs, and networks (such as the B7  Community Hub) linked to Our website that require You to register and create a user profile. User profiles provide the option to display Personal Information about You to other users, including but not limited to Your name, photo, social media accounts, postal or email address, or both, telephone number, personal interests, skills, and basic information about Your company.

These profiles may relate to a single web offering of BLOCK7 or may also allow You to access other web offerings of BLOCK7 or of other entities such as Our channel partners, or both (irrespective of any consent granted under the section “Forwarding Your Personal Data to other third parties.” below). It is, however, always Your choice which of these additional web offerings You use, and Your Personal Data is only forwarded to them once You initially access them. Kindly note that without Your consent for BLOCK7 to create such user profiles We will not be able to offer such services to You where Your consent is a statutory requirement that BLOCK7 can provide these services to You.

Within any web offering, beyond the mere provision of access, Your profile is used to personalise interaction with other users (for example, by way of messaging or follow functionality) and by BLOCK7 to foster the quality of communication and collaboration through such offerings and for Us to provide gamification elements (gamification is the Process of taking something that already exists, such as a website, an enterprise application, or an online community, and integrating game mechanics into it to motivate participation, engagement, and loyalty). To the greatest extent supported by the relevant web offering, You can use the functionality of the relevant web offering to determine which information You want to share.

8.4 Registration and Attendance to an Event or Seminar

In connection with the registration for and provision of ‘in-person’ access to an event, seminar, or face to face meeting. We may ask for information about Your health for the purpose of identifying and being considerate of individuals who have disabilities or special dietary requirements throughout the event. Any such use of information is based on the consent You grant hereunder.

Kindly note that if You do not provide any such information about disabilities or special dietary requirements, We will not be able to take any respective precautions.

If You register for a BLOCK7 event, seminar, or webinar We may share basic participant information (Your name, company, and email address) with other participants of the same event, seminar, or webinar for the purpose of communication and the exchange of ideas.

8.5 Forwarding Your Personal Data To Other Third Parties

At Your request, as indicated by Your consent, We may share Your contact information with sponsors, co-sponsors and/or exhibitors of events and/or conferences organised where BLOCK7 attends as either a vendor or participant and other identified channel partners of BLOCK7 that may use Your Personal Data pursuant to their respective privacy policies.

9. Unsubscribe and Withdraw Consent

You may at any time withdraw a consent granted hereunder:

Certain consents may be withdrawn by updating Your preferences settings in the user’s profile and unsubscribing to the different user portals that may be enabled on Our Site.

Otherwise, if You are not a member of any BLOCK7 user portals You may contact BLOCK7 at any time by using the Contact Form on Our Site and completing Your request. In case of withdrawal, We will not Process Personal Data subject to this consent any longer unless legally required to do so. In case We are required to retain Your Personal Data for legal reasons Your Personal Data will be restricted from further Processing and only retained for the term required by law.

However, any withdrawal has no effect on past Processing of Personal Data by Us up to the point in time of Your withdrawal.

Furthermore, if Your use of any BLOCK7’s Subscription Services and/or Offerings requires Your prior consent, We will not be (any longer) able to provide the relevant service (or services if You revoke the consent for BLOCK7 to use Your profile under the go.BLOCK7 platform identity authentication service for multiple offerings), offer or event to You after Your revocation.

10.  Disclaimer

10.1 Third Party Advertisers: We may allow third parties advertisers (“Advertisers”) to promote their products and services and We may include a marker on the post as ‘Advertisement,’ ‘Promotional Article’ to identify that the content is of an advertising nature and is targeted for Our website users.

10.2 We aim to investigate and confirm that any advertisement, event, or directory listing is correct and offers services that are claimed within the publication on Our websites. However, We cannot be held accountable for any misleading of services or poor services provided by such Advertisers.

10.3 We will not be held accountable from a financial perspective or legal perspective for any goods, products, services that have not been delivered and will refer these to the advertising partner or company. We will ensure that any complaints will be investigated and any further advertising of that organisation, event, product, or service will be suspended.

10.4 We make reasonable efforts to ensure that only advertisements suitable for all ages of web user appear on the website. However, We do not control third party sites, content, or products. Advertisers may have different use and privacy policies, for which We cannot accept responsibility.

 

Contact Information

We have a Privacy Team that is responsible for the implementation of Our privacy program. If You have questions or comments about this Advertising and Marketing Policy and Our privacy practices or if You are a Customer and need to update, change, or remove Information About You, please contact Us using Our Contact Form on Our Site.